Zwelly Co.

The brand guide to using video with social media

April 24, 2017

In this guide we’re going to focus on how to get your audience to stop, interact and become a customer by creating the best kind of content that is engaged with the most — video.

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How to make memories that make marketing memorable.

April 17, 2017

Ask any marketer and they’ll tell you the goal of all advertising is to make sure that when their audience needs a product for a specific task, they’re the first brand/product the consumer thinks of. How can you help your audience remember you?

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How you’re sabotaging your own marketing.

April 10, 2017

When making the decision to advertise, many people make the mistake of trying to say as many things things as possible to sell as many different products as possible. How can you avoid that trap and help your audience make decisions?

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How to sell without being a telemarketer

April 3, 2017

“Sales” is a word I’ve dreaded much of my adult life. Maybe it’s because of how movies always portray salesmen as greedy, manipulative scumbags. Maybe it’s car salesmen. Or maybe, it’s all the people that call and email me constantly trying to sell me something I’ve never even considered purchasing.

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The 5 steps to making web videos that make people fall in love.

March 27, 2017

It takes a great understanding of your audience to empathetically connect with them. When you use these 5 steps to creating web videos, you will not only make your audience fall in love, but get them to become loyal customers.

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It’s that time (again) to start using GIFs.

March 20, 2017

After being introduced in 1987, then pronounced dead in the early 2000’s, GIFs have been making a huge comeback over the last couple years, mostly due to memes and what some believe to be a bad case of nostalgia. Either way, we’re learning that people love GIFs.

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3 ways to make conservative brands less boring

March 13, 2017

Have you ever said “Our brand is a little boring so let’s not do anything too fancy.”. Well here’s some help on how to turn your brand into something more exciting while still being a conservative brand.

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Why the best super bowl commercial isn’t what you think it is.

March 6, 2017

After having a few weeks to reflect on the Super Bowl commercials, I’m finally ready to decide what I believe was the best commercial, and it’s probably not what you’d think it would be.

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How much we charge and 10 other answers to our most asked questions.

February 27, 2017

What do we charge? How do we help you get a return on your investment? Do we pitch on projects? and 9 other commonly asked questions from real people.

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3 ways to make your email marketing significantly more effective.

February 20, 2017

Even after the social media boom, email is still one of the best ways to connect with your audience. I know what you’re thinking, “that’s a pretty bold statement, I hope he has some numbers to back that up”. You bet I do.

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The 5 videos to grow your company

February 13, 2017

All videos ever created for every company fall into one of 5 different types. Each of the 5 serve a different purpose but all of them work together in forming your video marketing that can take strangers — and make them loyal customers.

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3 strategies for using empathy to connect with your audience.

February 6, 2017

While your goal for making an ad campaign may be to gain followers, engage potential customers, make more sales or thank customers — none of that really means anything if you can’t connect with your audience first. And the key to real connection — is empathy.

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The 4 ingredients to an irresistible landing page.

January 30, 2017

You’ve heard it before but what exactly is a landing page? A landing page is simply any page that a user lands on your website. A landing page could be reached through search results, a link from another page or paid advertising.

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6 reasons to start using animation in your marketing.

January 23, 2017

There are thousands of reasons to use video in your marketing, but why specifically would you choose animation over video? This list of 6 reasons why you should use animation should get you thinking about why and when to use animation over video.

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28 questions to finding your video’s story

January 16, 2017

In this article is a list of questions that you can answer to help find your story. This list is designed to get you to look deeper for stories you may not have thought of before.

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Wait! Don’t post that video to social media yet.

January 9, 2017

Before submitting that brand new video to your business social media account, there’s a few things you should ask yourself. Some of these questions are incredibly simple to answer and some are a little more complex but all of these questions will make sure you’re getting the most out of your video on social media.

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5 ways to make advertising people don’t hate.

January 2, 2017

Sometimes ads are at the beginning of a video, sometimes they’re on the sidebar of a website but it’s never the thing we showed up to see. As people grow more and more annoyed, video ads become less and less effective. So how can you make video ads that people don’t hate?

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Free Guide: Video Marketing For Business

December 26, 2016

In this 13 page book, we’ll take a look at how to successfully market your business with video or animation to get the best financial results possible. We’ll start with initial goals and work all the way through to distribution of a great video marketing plan.

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How to use video to get strangers to buy what you’re selling.

December 19, 2016

Using video marketing is a process that must be nurtured and takes a little patience but if done right can lead to incredible results for both you and your customer. In this article, we’ll talk about the sales process and how to use video at each step to convert a potential customer one step farther into the sales funnel until they become a loyal customer.

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The question that will make your company more creative.

December 12, 2016

Despite what many believe, being a creative company doesn’t mean you hire designers to make your product pretty and it doesn’t mean you’re on top of the latest office layout trends. These things can certainly be a part of your creative company but it takes a bit more than that to label yourself a creative business.

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20 rules to great advertising

October 3, 2016

These 20 rules to great advertising is a modern list of rules to create advertising that actually matters to to your customers.

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How to make more money by selling to less people.

August 22, 2016

You’re standing on a stage, there’s 10,000 people staring at you and quietly waiting for you to speak. Before you do, you take a look around and notice that everyone in the crowd seems to be different ages, ethnicity, gender, some have kids with them and some are sitting next to a significant other. What can you say to this random assortment of people that will make a true connection between you?

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Does anyone REALLY care? How to make ads that won’t be ignored.

August 11, 2016

Let’s think of a world where there are millions of products for sale and people are being advertised to almost every minute of their waking lives. People can’t watch football, go to the movies or even use social media without seeing a few ads about the many different ways to spend their money. Well, unfortunately this world is real and we’re living in it.

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A collection of data for making sales with animation.

July 11, 2016

Using animation for your business is a great way to boost your brand perception, position your business and make sales. While the first 2 are easy to understand, this article is aimed at the data behind making more sales with animation.

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The problem with the explainer animation

April 15, 2016

Explainer animations are created with the sole purpose of explaining a business’s product or service for users understand in 2 min or less. Sounds great, but let’s dive into why a tool with that definition isn’t enough to make a real difference in your business.

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9 common animation mistakes that businesses make

March 30, 2016

As a follow up to our previous animation on how to make a difference with animation, here’s a list of the 9 most common mistakes that businesses make when creating animation and how to avoid them.

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How to make a difference in business with animation.

March 22, 2016

Over the last 5-10 years, many people have started to understand the real value of animation to their business. Along with video, it has become one of the most effective marketing tools for a business because of it’s ability to give viewers an understanding of your brand, product or service more effectively than having them read several paragraphs.

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Stop Making Commercials

February 4, 2016

The word “commercial” by itself is enough to make anyone cringe — even the people in advertising that make the commercials. Since the 1940’s, brands have blindly jumped at the opportunity to get their product shown to as many people as possible without goals or purpose.

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11 ways to be more creative

December 14, 2015

Creativity is described as the ability to make connections between existing idea/platforms to get to a “new” result. The following list are 11 ways that you can create more more possible connections in your brain to then have the ability to create something “new”.

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6 steps to great animation

November 28, 2015

Every client that has ever come to us has always been different than the previous. Even if the product/service is exactly the same, every brand is different. Understanding that, we created a 6 step process that acts as a road map for both us and the client, to make sure every project is treated in a way to match our work to their needs & goals.

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5 steps to making & finishing your personal projects

November 14, 2015

Being an artist should be treated as a gift, not as a means to an end. In this article I’ll give you 5 steps to avoid project abandonment and finish those personal projects for the person that deserves it most — you.

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Strategy in Animation

October 14, 2015

Strategy is often used by advertising agencies to determine a direction and purpose of a design project before the art begins. It helps align a company’s brand/goals with their advertising. While often used in the advertising world it’s strangely overlooked by most animation companies even though the main purpose of most (paid) animation is advertising.

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Story is everything

September 15, 2015

Emotion is the result of a great story. When you make people feel something about your product, you help them understand your brand, you help them remember your product and most importantly, you gain their trust.

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Interested in working together?

We Are Curious.

Understanding your brand, business and goals are the most important parts of every project. We curiously ask the questions that give your project purpose.

We Are Creative.

We explore the best way to represent your brand and how to best tell its story through experimentation and discovery.