April 17, 2017
Ask any marketer and they’ll tell you the goal of all advertising is to make sure that when their audience needs a product for a specific task, they’re the first brand/product the consumer thinks of. How can you help your audience remember you?
April 10, 2017
When making the decision to advertise, many people make the mistake of trying to say as many things things as possible to sell as many different products as possible. How can you avoid that trap and help your audience make decisions?
April 3, 2017
“Sales” is a word I’ve dreaded much of my adult life. Maybe it’s because of how movies always portray salesmen as greedy, manipulative scumbags. Maybe it’s car salesmen. Or maybe, it’s all the people that call and email me constantly trying to sell me something I’ve never even considered purchasing.
March 27, 2017
It takes a great understanding of your audience to empathetically connect with them. When you use these 5 steps to creating web videos, you will not only make your audience fall in love, but get them to become loyal customers.
March 20, 2017
After being introduced in 1987, then pronounced dead in the early 2000’s, GIFs have been making a huge comeback over the last couple years, mostly due to memes and what some believe to be a bad case of nostalgia. Either way, we’re learning that people love GIFs.
March 6, 2017
After having a few weeks to reflect on the Super Bowl commercials, I’m finally ready to decide what I believe was the best commercial, and it’s probably not what you’d think it would be.
February 27, 2017
What do we charge? How do we help you get a return on your investment? Do we pitch on projects? and 9 other commonly asked questions from real people.
February 20, 2017
Even after the social media boom, email is still one of the best ways to connect with your audience. I know what you’re thinking, “that’s a pretty bold statement, I hope he has some numbers to back that up”. You bet I do.
February 6, 2017
While your goal for making an ad campaign may be to gain followers, engage potential customers, make more sales or thank customers — none of that really means anything if you can’t connect with your audience first. And the key to real connection — is empathy.
January 30, 2017
You’ve heard it before but what exactly is a landing page? A landing page is simply any page that a user lands on your website. A landing page could be reached through search results, a link from another page or paid advertising.
January 23, 2017
There are thousands of reasons to use video in your marketing, but why specifically would you choose animation over video? This list of 6 reasons why you should use animation should get you thinking about why and when to use animation over video.
January 9, 2017
Before submitting that brand new video to your business social media account, there’s a few things you should ask yourself. Some of these questions are incredibly simple to answer and some are a little more complex but all of these questions will make sure you’re getting the most out of your video on social media.
January 2, 2017
Sometimes ads are at the beginning of a video, sometimes they’re on the sidebar of a website but it’s never the thing we showed up to see. As people grow more and more annoyed, video ads become less and less effective. So how can you make video ads that people don’t hate?
December 26, 2016
In this 13 page book, we’ll take a look at how to successfully market your business with video or animation to get the best financial results possible. We’ll start with initial goals and work all the way through to distribution of a great video marketing plan.
December 19, 2016
Using video marketing is a process that must be nurtured and takes a little patience but if done right can lead to incredible results for both you and your customer. In this article, we’ll talk about the sales process and how to use video at each step to convert a potential customer one step farther into the sales funnel until they become a loyal customer.
December 12, 2016
Despite what many believe, being a creative company doesn’t mean you hire designers to make your product pretty and it doesn’t mean you’re on top of the latest office layout trends. These things can certainly be a part of your creative company but it takes a bit more than that to label yourself a creative business.
August 22, 2016
You’re standing on a stage, there’s 10,000 people staring at you and quietly waiting for you to speak. Before you do, you take a look around and notice that everyone in the crowd seems to be different ages, ethnicity, gender, some have kids with them and some are sitting next to a significant other. What can you say to this random assortment of people that will make a true connection between you?
August 11, 2016
Let’s think of a world where there are millions of products for sale and people are being advertised to almost every minute of their waking lives. People can’t watch football, go to the movies or even use social media without seeing a few ads about the many different ways to spend their money. Well, unfortunately this world is real and we’re living in it.
July 11, 2016
Using animation for your business is a great way to boost your brand perception, position your business and make sales. While the first 2 are easy to understand, this article is aimed at the data behind making more sales with animation.
April 15, 2016
Explainer animations are created with the sole purpose of explaining a business’s product or service for users understand in 2 min or less. Sounds great, but let’s dive into why a tool with that definition isn’t enough to make a real difference in your business.
March 22, 2016
Over the last 5-10 years, many people have started to understand the real value of animation to their business. Along with video, it has become one of the most effective marketing tools for a business because of it’s ability to give viewers an understanding of your brand, product or service more effectively than having them read several paragraphs.
February 4, 2016
The word “commercial” by itself is enough to make anyone cringe — even the people in advertising that make the commercials. Since the 1940’s, brands have blindly jumped at the opportunity to get their product shown to as many people as possible without goals or purpose.
December 14, 2015
Creativity is described as the ability to make connections between existing idea/platforms to get to a “new” result. The following list are 11 ways that you can create more more possible connections in your brain to then have the ability to create something “new”.
November 28, 2015
Every client that has ever come to us has always been different than the previous. Even if the product/service is exactly the same, every brand is different. Understanding that, we created a 6 step process that acts as a road map for both us and the client, to make sure every project is treated in a way to match our work to their needs & goals.
November 14, 2015
Being an artist should be treated as a gift, not as a means to an end. In this article I’ll give you 5 steps to avoid project abandonment and finish those personal projects for the person that deserves it most — you.
October 14, 2015
Strategy is often used by advertising agencies to determine a direction and purpose of a design project before the art begins. It helps align a company’s brand/goals with their advertising. While often used in the advertising world it’s strangely overlooked by most animation companies even though the main purpose of most (paid) animation is advertising.
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Understanding your brand, business and goals are the most important parts of every project. We curiously ask the questions that give your project purpose.
We Are Creative.
We explore the best way to represent your brand and how to best tell its story through experimentation and discovery.