In this episode, I sit down and talk with Ami Murphy Iannone, Creative Director of Seen and Snapfluence about using influencer marketing.
Everyone claims to be a storyteller these days, but thad is just that. He helps businesses use story to not only connect with their customers, but to align their internal staff.
Influencer marketing is a way to get your brand in front of a new or large audience by hiring a content leader in the market you want to be in front of. For example, If your audience is 30 year old stay at home moms that have an extreme love for making hand made crafts, then you’d want to hire the person they learn from. They would then craft a message about your brand or product that gets you in front of your audience while they are still being genuine and authentic to their viewers. Win - Win - Win...Win?
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