In this episode, I sit down with Travis McCleery, CCO of Root Insurance about many different things including how they go about testing ads.
This episode is a little different. While all of my guests so far have been external companies for businesses, Travis has a bit of a different perspective because he works internally for a company. One of the biggest reasons that I wanted to talk with Travis is because he cares deeply about measuring the success of advertising and marketing — then reacting quickly to make it even better.
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