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Creating Understanding w/ John McNeal

In this episode, I sit down and talk with John McNeal,Owner of 2Reveal about many different things including being a sort of “translator” between businesses and their audience.

When it comes to marketing and advertising, business owners often struggle with telling the story of their product or brand. John calls this the curse of knowledge. They’re often too close to the business to know what people really want to know in a way they can understand. That’s where external creatives like John come in.

For more information on John, you can go to http://www.2reveal.com/

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