People Who Think, and ad agency in Louisiana came to us with a project idea to help show the community impact of one of their clients, Essential Federal Credit Union. A local bank in the Baton Rouge, Louisiana area.
At first, the idea was to make a few 3d elements come together in a video, but after getting started in this world, we quickly realized how impactful showing more would become to the viewer.
The strategy for this piece was to show the giving efforts of Essential in more of a light-hearted way so people could really understand the impact their business made for the community.
In reality it’s just a warehouse with food, but we sort of wanted people to feel like the food shelter was a magical wonderland where good deeds and public service came together to help people in need. After all, something truly beautiful happens there everyday. That led the art direction to a slightly more whimsical approach than a realistic 3d world.
Every animation needs a character, it might not be human, but our star of this piece is the Orange. At first he’s alone, but “Birds of a feather flock together”. To get us a little more into the real world, much of the animation was created with real world physics simulations.
This piece was used for web and television in the regional Baton Rouge area.
"They took a concept that would have been cost preventative to shoot practically and created a stylized world to tell our client's story. The campaign met expectations and increased our client's enrollment."
- Rick Nelson (People who think)