With the goal of making a less “corporate” – more “understandable” video to educate their clients on new markets, a series of 10 animations were completed for Fidelity. For the design we went with a more “natural” texture to symbolize the resourcefulness and simplicity of the investments. To make sure we kept users attention each video was intentionally made to be less than 1 min in length.

Within weeks of releasing these videos on their website, Fidelity had multiple investments made in these new markets as a direct result of having viewed these videos. Created with Ingenuity Studios

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