Igloo Letterpress is one of the most well known design & printing companies in the Midwest. Aside from their main services, they would also occasionally run classes & workshops. After seeing some success with their classes, they decided to expand their offerings, but needed a way to make a splash for that announcement.
- Strategy/Video Marketing
- Design & Illustration
- Motion Graphics
Goal & Strategy
Igloo’s goal for this project was to reintroduce their classes that many people familiar with Igloo, may not have been aware of.
For anyone that’s ever been inside Igloo, you know that as soon as you walk through the doors there’s this unexplainable feeling that just puts a smile on your face. After an enlightening conversation with Allison, Beth and Rachel of Igloo we spent hours learning about some ideas of what might be the source of that feeling. Without a direct answer we knew that finding it was going to be very important for this project.
Some of the feelings associated with the Igloo brand is “Whimsy”, “Fun” and “Quirky”. To tie the video into those feelings, we used hand drawn animation to represent the invisible force of creativity and as odd as it sounds, try to describe that amazing smell. It was important however that the animation element didn’t distract from the primary focus, but accent it instead.
“Print is dead”. This is something many people say in the digital world, but Igloo’s existence is proof that this phrase is factually incorrect. As an homage to traditional creation, we knew everything should be handmade to match this idea, the type, the designs and especially the animation. We’d certainly use computers and digital cameras, but we knew it was important for the piece to feel authentic to Igloo.
As Igloo is as much as a design company as it is a printing company, we turned to them for the titles throughout the piece. Their print designers Nicki and Nick created some amazing prints that became the focus of the video.
After one week on Facebook, the video had 43+ shares, 118 likes and 8.5K views with comments like “This video captures the Igloo feeling perfectly!”, “i love this so, so much!”, “What a cute little video!” and a bunch of people simply tagging their friends that an Igloo class would be perfect for.
This video captures the Igloo feeling perfectly!
This project won the Award of Merit at the 2016 Creative Best Awards in Columbus, Ohio